In business, there are no guarantees. There is simply no way
to eliminate all the risks associated with starting a small business -- but you can improve your chances of
success with good planning, preparation, and insight. Start by evaluating your
strengths and weaknesses as a potential owner and manager of a small business.
Carefully consider each of the following questions.
Are you a self-starter? It
will be entirely up to you to develop projects, organize your time, and follow
through on details.
How well do you get along with
different personalities? Business owners need to develop working relationships
with a variety of people including customers, vendors, staff, bankers, and
professionals such as lawyers, accountants or consultants. Can you deal with a
demanding client, an unreliable vendor, or a cranky receptionist if your
business interests demand it?
How good are you at making
decisions? Small business owners are required to make decisions constantly --
often quickly, independently, and under pressure.
Do you have the physical and
emotional stamina to run a business? Business ownership can be exciting, but
it's also a lot of work. Can you face six or seven 12-hour work days every
week?
How well do you plan and
organize? Research indicates that poor planning is responsible for most
business failures. Good organization -- of financials, inventory, schedules,
and production -- can help you avoid many pitfalls.
Is your drive strong enough?
Running a business can wear you down emotionally. Some business owners burn out
quickly from having to carry all the responsibility for the success of their
business on their own shoulders. Strong motivation will help you survive
slowdowns and periods of burnout.
How will the business affect
your family? The first few years of business start-up can be hard on family
life. It's important for family members to know what to expect and for you to
be able to trust that they will support you during this time. There also may be
financial difficulties until the business becomes profitable, which could take
months or years. You may have to adjust to a lower standard of living or put
family assets at risk in the short-term.
Why Small Businesses Fail
Success in business is never
automatic. It isn't strictly based on luck -- although a little never hurts. It
depends primarily on the owner's foresight and organization. Even then, of
course, there are no guarantees.
In his book Small Business
Management, Michael Ames gives the following reasons for small business
failure:
1. Lack of experience
2. Insufficient capital
(money)
3. Poor location
4. Poor inventory management
5. Over-investment in fixed
assets
6. Poor credit arrangements
7. Personal use of business
funds
8. Unexpected growth
Gustav Berle adds two more
reasons in The Do It Yourself Business Book:
9. Competition
10. Low sales
Starting a small business is
always risky, and the chance of success is slim. According to the U.S. Small
Business Administration, over 50% of small businesses fail in the first year
and 95% fail within the first five years.
These figures aren't meant to
scare you, but to prepare you for the rocky path ahead. Underestimating the difficulty
of starting a business is one of the biggest obstacles entrepreneurs face.
However, success can be yours if you are patient, willing to work hard, and
take all the necessary steps.
On the Upside
It's true that there are many
reasons not to start your own business. But for the right person, the
advantages of business ownership far outweigh the risks:
1. You will be your own boss.
2. Hard work and long hours
directly benefit you, rather than increasing profits for someone else.
3. Earning and growth
potential are far greater.
4. A new venture is as
exciting as it is risky.
5. Running a business
provides endless challenge and opportunities for learning.
Source : Reuters
Manish Kumar
Mansa Ventures